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Instructor's manual Marketing management: analysis, planning, and control

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Detalhes bibliográficos
Main Authors:	Wrenn, Bruce (Author), Kotler, Philip (Author)
Formato:	Livro
Idioma:	inglês
Publicado em:	Englewood Cliffs Prentice-Hall 1984
Edição:	5a. ed
Assuntos:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad Planificación estratégica
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