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Instructor's manual Marketing management: analysis, planning, and control

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Bibliographic Details
Main Authors:	Wrenn, Bruce (Author), Kotler, Philip (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs Prentice-Hall 1984
Edition:	5a. ed
Subjects:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad Planificación estratégica
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