Lua APA (7ú heag.)

Keegan, W. J. (1984). Multinational marketing management (3a. ed.). Prentice-Hall.

Lua i Stíl Chicago (17ú heag.)

Keegan, Warren J. Multinational Marketing Management. 3a. ed. Englewood Cliffs: Prentice-Hall, 1984.

Lua MLA (9ú heag.)

Keegan, Warren J. Multinational Marketing Management. 3a. ed. Prentice-Hall, 1984.

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