Cita APA (7th ed.)

Keegan, W. J. (1984). Multinational marketing management (3a. ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Keegan, Warren J. Multinational Marketing Management. 3a. ed. Englewood Cliffs: Prentice-Hall, 1984.

Cita MLA (9th ed.)

Keegan, Warren J. Multinational Marketing Management. 3a. ed. Prentice-Hall, 1984.