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Multinational marketing management

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Dades bibliogràfiques
Autor principal:	Keegan, Warren J (Autor)
Format:	Llibre
Idioma:	anglès
Publicat:	Englewood Cliffs Prentice-Hall 1984
Edició:	3a. ed
Col·lecció:	The Prentice-Hall Series in Marketing
Matèries:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad Planificación estratégica EMPRESAS TRANSNACIONALES Administración de ventas
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