APA (7th ed.) Citation

Narver, J. C., & Savitt, R. (1971). The marketing economy: An analytical approach. Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Narver, John C., and Ronald Savitt. The Marketing Economy: An Analytical Approach. Nueva York: Holt, Rinehart and Winston, 1971.

MLA (9th ed.) Citation

Narver, John C., and Ronald Savitt. The Marketing Economy: An Analytical Approach. Holt, Rinehart and Winston, 1971.