Narver, J. C., & Savitt, R. (1971). The marketing economy: An analytical approach. Holt, Rinehart and Winston.
Citación estilo ChicagoNarver, John C., and Ronald Savitt. The Marketing Economy: An Analytical Approach. Nueva York: Holt, Rinehart and Winston, 1971.
Cita MLANarver, John C., and Ronald Savitt. The Marketing Economy: An Analytical Approach. Holt, Rinehart and Winston, 1971.
Warning: These citations may not always be 100% accurate.