Narver, J. C., & Savitt, R. (1971). Conceptual readings in the marketing economy. Holt, Rinehart and Winston.
Lua i Stíl Chicago (17ú heag.)Narver, John C., agus Ronald Savitt. Conceptual Readings in the Marketing Economy. Nueva York: Holt, Rinehart and Winston, 1971.
Lua MLA (9ú heag.)Narver, John C., agus Ronald Savitt. Conceptual Readings in the Marketing Economy. Holt, Rinehart and Winston, 1971.
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