APA (7th ed.) Citation

Kelley, E. J. (1965). Marketing: Strategy and functions. Prentice-Hall.

Chicago Style (17th ed.) Citation

Kelley, Eugene J. Marketing: Strategy and Functions. Englewood Cliffs: Prentice-Hall, 1965.

MLA (9th ed.) Citation

Kelley, Eugene J. Marketing: Strategy and Functions. Prentice-Hall, 1965.