Cita APA

Enis, B. M., & Cox, K. K. (1977). Marketing classics: A selection of influential articles (3a. ed.). Allyn and Bacon.

Citación estilo Chicago

Enis, Ben M., and Keith K. Cox. Marketing Classics: A Selection of Influential Articles. 3a. ed. Boston: Allyn and Bacon, 1977.

Cita MLA

Enis, Ben M., and Keith K. Cox. Marketing Classics: A Selection of Influential Articles. 3a. ed. Allyn and Bacon, 1977.