APA (7th ed.) Citation

Enis, B. M., & Cox, K. K. (1977). Marketing classics: A selection of influential articles (3a. ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Enis, Ben M., and Keith K. Cox. Marketing Classics: A Selection of Influential Articles. 3a. ed. Boston: Allyn and Bacon, 1977.

MLA (9th ed.) Citation

Enis, Ben M., and Keith K. Cox. Marketing Classics: A Selection of Influential Articles. 3a. ed. Allyn and Bacon, 1977.