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Marketing classics: a selection of influential articles

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Xehetasun bibliografikoak
Egile Nagusiak:	Enis, Ben M (Egilea), Cox, Keith K (Egilea)
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	Boston Allyn and Bacon 1977
Edizioa:	3a. ed
Gaiak:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Marketing decisions: a bayesian approach
nork: Enis, Ben M, et al.
Argitaratua: (1971)

Fundamentals of marketing
nork: Ferrell, O. C, et al.
Argitaratua: (1982)

Cases in marketing
nork: Lockley, Lawrence C., et al.
Argitaratua: (1971)

Marketing: strategy and management
nork: Markin, Rom
Argitaratua: (1982)

Marketing: an integrated approach
nork: Barry, Thomas E
Argitaratua: (1986)

Marketing: un enfoque global
nork: McCarthy, E. Jerome
Argitaratua: (2001)

Instructor's manual Fundamentals of marketing
nork: Ferrell, O. C, et al.
Argitaratua: (1982)

Test Bank Fundamentals of marketing
nork: Ferrell, O. C, et al.
Argitaratua: (1982)

Study guide for Fundamentals of marketing
nork: Ferrell, O. C, et al.
Argitaratua: (1982)

Applications of management sciences in marketing
nork: Montgomery, David B., et al.
Argitaratua: (1970)

Basic marketing: a managerial approach
nork: McCarthy, E. Jerome
Argitaratua: (1964)

Marketing today a basic approach
nork: Schwartz, David J
Argitaratua: (1977)

Selected cases in marketing management
nork: Faville, David E
Argitaratua: (1961)

Marketing a new product: its planning, development, and control
nork: Hisrich, Robert D, et al.
Argitaratua: (1978)

Innovaciones en marketing: nuevas perspectivas de beneficios y expansión
nork: Levitt, Theodore
Argitaratua: (1965)

Marketing research
nork: Luck, David J., et al.
Argitaratua: (1970)

Marketing research
nork: Luck, David J., et al.
Argitaratua: (1974)

The new marketing
nork: Fulmer, Robert M
Argitaratua: (1976)

Marketing: strategy and functions
nork: Kelley, Eugene J
Argitaratua: (1965)

Marketing strategy and plans
nork: Luck, David J., et al.
Argitaratua: (1985)

The social dynamics of marketing
nork: Berenson, Conrad, et al.
Argitaratua: (1973)

Readings in market research
nork: Cox, Keith K
Argitaratua: (1967)

Products and markets
nork: Reynolds, William H
Argitaratua: (1969)

Instructor's manual Marketing management: analysis, planning, and control
nork: Wrenn, Bruce, et al.
Argitaratua: (1984)

Product policy and strategy
nork: Luck, David J.
Argitaratua: (1972)

Instructor's manual to accompany Marketing management: strategies and cases
nork: DeLozier, M. Wayne, et al.
Argitaratua: (1978)

Marketing management
nork: Davis, Kenneth R
Argitaratua: (1985)

Legal aspects of marketing
nork: Howard, Marshall C
Argitaratua: (1964)

The art of using science in marketing
nork: Ramond, Charles
Argitaratua: (1974)

Consumer behavior and marketing management
nork: Myers, James H., et al.
Argitaratua: (1967)

Advertising: planning, implementation, and control
nork: Nylen, David W.
Argitaratua: (1986)

Estudios de mercadotecnia
nork: Kotler, Philip, et al.
Argitaratua: (1975)

Readings: marketing and society
nork: Gist, Ronald R
Argitaratua: (1971)

Quantitative techniques for marketing decisions
nork: Jolson, Marvin A, et al.
Argitaratua: (1973)

Marketing and society: a conceptual introduction
nork: Gist, Ronald R
Argitaratua: (1971)

Consumer behavior: contemporary research in action
nork: Holloway, Robert J, et al.
Argitaratua: (1971)

The development of markets for new materials: a study of building new end-product markets for aluminum, fibrous glass, and the plastics
nork: Corey, E. Raymond
Argitaratua: (1956)

Men, motives, and markets
nork: Alderson, Wroe, et al.
Argitaratua: (1968)

Análisis de mercados: técnicas cuantitativas
nork: Frank, Ronald E, et al.
Argitaratua: (1969)

Markets of the sixties
Argitaratua: (1960)