Marketing classics: a selection of influential articles

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Bibliographic Details
Main Authors:	Enis, Ben M (Author), Cox, Keith K (Author)
Format:	Book
Language:	English
Published:	Boston Allyn and Bacon 1977
Edition:	3a. ed
Subjects:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS
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