APA (7th ed.) Citation

Bennett, P. D., & Kassarjian, H. H. (1972). Consumer behavior. Prentice-Hall.

Chicago Style (17th ed.) Citation

Bennett, Peter D., and Harold H. Kassarjian. Consumer Behavior. Englewood Cliffs: Prentice-Hall, 1972.

MLA (9th ed.) Citation

Bennett, Peter D., and Harold H. Kassarjian. Consumer Behavior. Prentice-Hall, 1972.