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Consumer behavior

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Bibliographic Details
Main Authors:	Bennett, Peter D (Author), Kassarjian, Harold H (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs Prentice-Hall 1972
Series:	Prentice-Hall Foundations of Marketing Series
Subjects:	Consumidores Investigación de mercado Publicidad Planificación estratégica Motivación Marketing
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