Jolson, M. A., & Hise, R. T. (1973). Quantitative techniques for marketing decisions. The MacMillan.
Cita Chicago (17th ed.)Jolson, Marvin A., i Richard T. Hise. Quantitative Techniques for Marketing Decisions. Nueva York: The MacMillan, 1973.
Cita MLA (9th ed.)Jolson, Marvin A., i Richard T. Hise. Quantitative Techniques for Marketing Decisions. The MacMillan, 1973.
Atenció: Aquestes cites poden no estar 100% correctes.