APA (7th ed.) Citation

Jolson, M. A., & Hise, R. T. (1973). Quantitative techniques for marketing decisions. The MacMillan.

Chicago Style (17th ed.) Citation

Jolson, Marvin A., and Richard T. Hise. Quantitative Techniques for Marketing Decisions. Nueva York: The MacMillan, 1973.

MLA (9th ed.) Citation

Jolson, Marvin A., and Richard T. Hise. Quantitative Techniques for Marketing Decisions. The MacMillan, 1973.

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