Quantitative techniques for marketing decisions

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Bibliographic Details
Main Authors:	Jolson, Marvin A (Author), Hise, Richard T (Author)
Format:	Book
Language:	English
Published:	Nueva York The MacMillan 1973
Subjects:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS Toma de decisiones Métodos de investigación
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