rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Men, motives, and markets
  name:
    name part: Alderson, Wroe
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Halbert, Michael H
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: us
    place:
      place term: Englewood Cliffs
    publisher: Prentice-Hall
    date issued: 1968
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 118 p
  note: last modification 20150428 04:09:13 Rodrigo Vera
  subject:
    topic: Marketing
  subject:
    topic: PRODUCTOS
  subject:
    topic: Consumidores
  subject:
    topic: Investigación de mercado
  subject:
    topic: Publicidad
  subject:
    topic: Planificación estratégica
  subject:
    topic: Motivación
  subject:
    topic: Psicología aplicada
  classification: 658.834 ALD
  related item:
    title info:
      title: Prentice-Hall Foundations of Marketing Series
  record info:
    record creation date: 980721
    record identifier: UCQ1824