APA (7th ed.) Citation

Luck, D. J., & Ferrell, O. C. (1985). Marketing strategy and plans (2a. ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David J., and O. C. Ferrell. Marketing Strategy and Plans. 2a. ed. Englewood Cliffs: Prentice-Hall, 1985.

MLA (9th ed.) Citation

Luck, David J., and O. C. Ferrell. Marketing Strategy and Plans. 2a. ed. Prentice-Hall, 1985.