Marketing strategy and plans

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Bibliographic Details
Main Authors:	Luck, David J. (autor), Ferrell, O. C (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs Prentice-Hall 1985
Edition:	2a. ed
Subjects:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad Planificación estratégica
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