Citazione Stile APA (7a Edizione)

McCarthy, E. J. (1964). Basic marketing: A managerial approach (2a. ed.). Richard D. Irwin.

Citazione stile Chigago Style (17a edizione)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 2a. ed. Homewood: Richard D. Irwin, 1964.

Citatione MLA (9a ed.)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 2a. ed. Richard D. Irwin, 1964.