APA (7th ed.) Citation

McCarthy, E. J. (1964). Basic marketing: A managerial approach (2a. ed.). Richard D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 2a. ed. Homewood: Richard D. Irwin, 1964.

MLA (9th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 2a. ed. Richard D. Irwin, 1964.