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Basic marketing: a managerial approach

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Bibliografski detalji
Glavni autor:	McCarthy, E. Jerome (autor)
Format:	Knjiga
Jezik:	engleski
Izdano:	Homewood Richard D. Irwin 1964
Izdanje:	2a. ed
Teme:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Slični predmeti

Marketing today a basic approach
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Marketing: un enfoque global
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Marketing: an integrated approach
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Fundamentals of marketing
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Test Bank Fundamentals of marketing
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Study guide for Fundamentals of marketing
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Applications of management sciences in marketing
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Products and markets
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Marketing classics: a selection of influential articles
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Marketing research
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Marketing research
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Marketing decisions: a bayesian approach
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Marketing strategy and plans
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Marketing a new product: its planning, development, and control
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Innovaciones en marketing: nuevas perspectivas de beneficios y expansión
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Legal aspects of marketing
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The art of using science in marketing
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Consumer behavior and marketing management
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Selected cases in marketing management
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The development of markets for new materials: a study of building new end-product markets for aluminum, fibrous glass, and the plastics
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Markets of the sixties
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Readings: marketing and society
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Managerial marketing: perspectives and viewpoints a source book
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Quantitative techniques for marketing decisions
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Marketing and society: a conceptual introduction
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Análisis de mercados: técnicas cuantitativas
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Marketing management and information: a new case approach
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