rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing management and information: a new case approach
  name:
    name part: Newman, Joseph W.
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: US
    place:
      place term: Homewood
    publisher: Richard D. Irwin
    date issued: 1967
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 390 p
  note: last modification 19980721 00:00:00 Rodrigo Vera
  subject:
    topic: Administración de empresas
  subject:
    topic: Marketing
  subject:
    topic: PRODUCTOS
  subject:
    topic: Consumidores
  subject:
    topic: Investigación de mercado
  subject:
    topic: Publicidad
  subject:
    topic: PLANIFICACION Y CONTROL
  subject:
    topic: ESTRATEGIAS
  subject:
    topic: Análisis de la información
  subject:
    topic: Toma de decisiones
  classification: 658.802 NEW
  record info:
    record creation date: 980721
    record identifier: UCQ1827