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Marketing management and information: a new case approach

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Detalhes bibliográficos
Autor principal:	Newman, Joseph W. (Author)
Formato:	Livro
Idioma:	inglês
Publicado em:	Homewood Richard D. Irwin 1967
Assuntos:	Administración de empresas Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS Análisis de la información Toma de decisiones
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