Cita APA (7th ed.)

Holloway, R. J., Mittelstaedt, R. A., & Venkatesan, M. (1971). Consumer behavior: Contemporary research in action. Houghton Mifflin.

Cita Chicago (17th ed.)

Holloway, Robert J., Robert A. Mittelstaedt, i M. Venkatesan. Consumer Behavior: Contemporary Research in Action. Boston: Houghton Mifflin, 1971.

Cita MLA (9th ed.)

Holloway, Robert J., et al. Consumer Behavior: Contemporary Research in Action. Houghton Mifflin, 1971.