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Consumer behavior: contemporary research in action

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Bibliographic Details
Main Authors:	Holloway, Robert J (Author), Mittelstaedt, Robert A (Author), Venkatesan, M (Author)
Format:	Book
Language:	English
Published:	Boston Houghton Mifflin 1971
Subjects:	Consumidores Comportamiento Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS Marketing
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