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Consumer behavior: contemporary research in action

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Bibliographic Details
Main Authors: Holloway, Robert J (Author), Mittelstaedt, Robert A (Author), Venkatesan, M (Author)
Format: Book
Language:English
Published: Boston Houghton Mifflin 1971
Subjects:
Consumidores
Comportamiento
Investigación de mercado
Publicidad
PLANIFICACION Y CONTROL
ESTRATEGIAS
Marketing
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