Cases in marketing

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Bibliografske podrobnosti
Main Authors:	Lockley, Lawrence C. (autor), Dirksen, Charles J (Author), Kroeger, Arthur (Author)
Format:	Knjiga
Jezik:	angleščina
Izdano:	Boston Allyn and Bacon 1971
Izdaja:	4a. ed
Teme:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS
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MARC


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082	0	4	\|a 658.8 \|b LOC \|2 21
100			\|a Lockley, Lawrence C. \|e autor \|9 415706
700	0		\|a Dirksen, Charles J \|e author \|9 415707
700	0		\|a Kroeger, Arthur \|e author \|9 415708
245	1	0	\|a Cases in marketing
250			\|a 4a. ed
300			\|a 374 p
942			\|c BK
945			\|d 19980721 00:00:00 \|a cmena
260			\|a Boston \|b Allyn and Bacon \|c 1971
650		0	\|a Marketing \|9 259324
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650		0	\|a Consumidores \|9 315658
650		0	\|a Investigación de mercado \|9 332310
650		0	\|a Publicidad \|9 314572
650		7	\|a PLANIFICACION Y CONTROL \|2 CL-VaPUC \|9 415709
650		7	\|a ESTRATEGIAS \|2 CL-VaPUC \|9 342878
583			\|a last modification \|c 19980721 00:00:00 \|k Rodrigo Vera
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