Cases in marketing

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Bibliographic Details
Main Authors:	Lockley, Lawrence C. (autor), Dirksen, Charles J (Author), Kroeger, Arthur (Author)
Format:	Book
Language:	English
Published:	Boston Allyn and Bacon 1971
Edition:	4a. ed
Subjects:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS
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