Cita APA (7th ed.)

Davis, K. R. (1985). Marketing management (5a. ed.). John Wiley.

Cita Chicago (17th ed.)

Davis, Kenneth R. Marketing Management. 5a. ed. Nueva York: John Wiley, 1985.

Cita MLA (9th ed.)

Davis, Kenneth R. Marketing Management. 5a. ed. John Wiley, 1985.