APA (7th ed.) Citation

Davis, K. R. (1985). Marketing management (5a. ed.). John Wiley.

Chicago Style (17th ed.) Citation

Davis, Kenneth R. Marketing Management. 5a. ed. Nueva York: John Wiley, 1985.

MLA (9th ed.) Citation

Davis, Kenneth R. Marketing Management. 5a. ed. John Wiley, 1985.