Myers, J. H., & Mead, R. R. (1969). The management of marketing research. International Textbook.
Cita Chicago (17th ed.)Myers, James H., i Richard R. Mead. The Management of Marketing Research. Scranton: International Textbook, 1969.
Cita MLA (9th ed.)Myers, James H., i Richard R. Mead. The Management of Marketing Research. International Textbook, 1969.
Atenció: Aquestes cites poden no estar 100% correctes.