APA (7th ed.) Citation

Myers, J. H., & Mead, R. R. (1969). The management of marketing research. International Textbook.

Chicago Style (17th ed.) Citation

Myers, James H., and Richard R. Mead. The Management of Marketing Research. Scranton: International Textbook, 1969.

MLA (9th ed.) Citation

Myers, James H., and Richard R. Mead. The Management of Marketing Research. International Textbook, 1969.