Myers, J. H., & Reynolds, W. H. (1967). Consumer behavior and marketing management. Houghton Mifflin.
Cita Chicago (17th ed.)Myers, James H., i William H. Reynolds. Consumer Behavior and Marketing Management. Boston: Houghton Mifflin, 1967.
Cita MLA (9th ed.)Myers, James H., i William H. Reynolds. Consumer Behavior and Marketing Management. Houghton Mifflin, 1967.
Atenció: Aquestes cites poden no estar 100% correctes.