Consumer behavior and marketing management

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Bibliographic Details
Main Authors:	Myers, James H. (Author), Reynolds, William H (Author)
Format:	Book
Language:	English
Published:	Boston Houghton Mifflin 1967
Subjects:	Comportamiento Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS Administración de ventas
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