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Applications of management sciences in marketing

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Detalhes bibliográficos
Principais autores:	Montgomery, David B. (autor), Urban, Glen L (Autor)
Formato:	Livro
Idioma:	inglês
Publicado em:	Englewood Cliffs Prentice-Hall 1970
coleção:	Prentice-Hall International Series in Management
Assuntos:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS
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