APA (7th ed.) Citation

Mathews, H. L., Dolich, I. J., & Wilson, D. T. (1971). Analysis and decision making: Cases for marketing management. Prentice-Hall.

Chicago Style (17th ed.) Citation

Mathews, H. Lee, Ira J. Dolich, and David T. Wilson. Analysis and Decision Making: Cases for Marketing Management. Englewood Cliffs: Prentice-Hall, 1971.

MLA (9th ed.) Citation

Mathews, H. Lee, et al. Analysis and Decision Making: Cases for Marketing Management. Prentice-Hall, 1971.