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Analysis and decision making: cases for marketing management

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Bibliographic Details
Main Authors:	Mathews, H. Lee (Author), Dolich, Ira J (Author), Wilson, David T (Author)
Format:	Book
Language:	English
Published:	Englewood Cliffs Prentice-Hall 1971
Subjects:	Toma de decisiones Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS Análisis de la información
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