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Analysis and decision making: cases for marketing management

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Bibliographic Details
Main Authors: Mathews, H. Lee (Author), Dolich, Ira J (Author), Wilson, David T (Author)
Format: Book
Language:English
Published: Englewood Cliffs Prentice-Hall 1971
Subjects:
Toma de decisiones
Marketing
PRODUCTOS
Consumidores
Investigación de mercado
Publicidad
PLANIFICACION Y CONTROL
ESTRATEGIAS
Análisis de la información
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