Cita APA (7th ed.)

Luck, D. J. (1972). Product policy and strategy. Prentice-Hall.

Cita Chicago (17th ed.)

Luck, David J. Product Policy and Strategy. Englewood Cliffs: Prentice-Hall, 1972.

Cita MLA (9th ed.)

Luck, David J. Product Policy and Strategy. Prentice-Hall, 1972.