APA (7th ed.) Citation

Luck, D. J. (1972). Product policy and strategy. Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David J. Product Policy and Strategy. Englewood Cliffs: Prentice-Hall, 1972.

MLA (9th ed.) Citation

Luck, David J. Product Policy and Strategy. Prentice-Hall, 1972.