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Product policy and strategy

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Detalhes bibliográficos
Autor principal:	Luck, David J. (autor)
Formato:	Livro
Idioma:	inglês
Publicado em:	Englewood Cliffs Prentice-Hall 1972
Colecção:	Prentice-Hall Foundations of Marketing Series
Assuntos:	Marketing PRODUCTOS Consumidores Investigación de mercado Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS
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