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Estudios de mercadotecnia

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Cox, Keith K (Author)
Format: Book
Language:Spanish
Published: Ciudad de México Diana 1975
Subjects:
Marketing
PRODUCTOS
Publicidad
Consumidores
PLANIFICACION Y CONTROL
ESTRATEGIAS
Investigación de mercado
Toma de decisiones
Ventas
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