Kahler, R. (1983). International marketing (5a. ed.). South-Western.
Cita Chicago (17th ed.)Kahler, Ruel. International Marketing. 5a. ed. Cincinnati: South-Western, 1983.
Cita MLA (9th ed.)Kahler, Ruel. International Marketing. 5a. ed. South-Western, 1983.
Atenció: Aquestes cites poden no estar 100% correctes.