Blackwell, R. D., Johnston, W. J., & Talarzyk, W. W. (1984). Cases in marketing management and strategy. The Dryden.
Chicago Style (17. basım) AtıfBlackwell, Roger D., Wesley J. Johnston, ve W. Wayne Talarzyk. Cases in Marketing Management and Strategy. Chicago: The Dryden, 1984.
MLA (9th ed.) AtıfBlackwell, Roger D., et al. Cases in Marketing Management and Strategy. The Dryden, 1984.
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