Cita APA (7th ed.)

Blackwell, R. D., Johnston, W. J., & Talarzyk, W. W. (1984). Cases in marketing management and strategy. The Dryden.

Cita Chicago (17th ed.)

Blackwell, Roger D., Wesley J. Johnston, i W. Wayne Talarzyk. Cases in Marketing Management and Strategy. Chicago: The Dryden, 1984.

Cita MLA (9th ed.)

Blackwell, Roger D., et al. Cases in Marketing Management and Strategy. The Dryden, 1984.