APA (7th ed.) Citation

Blackwell, R. D., Johnston, W. J., & Talarzyk, W. W. (1984). Cases in marketing management and strategy. The Dryden.

Chicago Style (17th ed.) Citation

Blackwell, Roger D., Wesley J. Johnston, and W. Wayne Talarzyk. Cases in Marketing Management and Strategy. Chicago: The Dryden, 1984.

MLA (9th ed.) Citation

Blackwell, Roger D., et al. Cases in Marketing Management and Strategy. The Dryden, 1984.