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Cases in marketing management and strategy

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Bibliographic Details
Main Authors: Blackwell, Roger D (Author), Johnston, Wesley J (Author), Talarzyk, W. Wayne (Author)
Format: Book
Language:English
Published: Chicago The Dryden 1984
Subjects:
Marketing
Consumidores
PRODUCTOS
Investigación de mercado
ESTRATEGIAS
PLANIFICACION Y CONTROL
Gestión de la producción
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Description
Physical Description:555 p

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