Citazione Stile APA (7a Edizione)

Kollat, D. T., Blackwell, R. D., & Robeson, J. F. (1972). Strategic marketing. Holt, Rinehart and Winston.

Citazione stile Chigago Style (17a edizione)

Kollat, David T., Roger D. Blackwell, e James F. Robeson. Strategic Marketing. Nueva York: Holt, Rinehart and Winston, 1972.

Citatione MLA (9a ed.)

Kollat, David T., et al. Strategic Marketing. Holt, Rinehart and Winston, 1972.