APA (7th ed.) Citation

Kollat, D. T., Blackwell, R. D., & Robeson, J. F. (1972). Strategic marketing. Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Kollat, David T., Roger D. Blackwell, and James F. Robeson. Strategic Marketing. Nueva York: Holt, Rinehart and Winston, 1972.

MLA (9th ed.) Citation

Kollat, David T., et al. Strategic Marketing. Holt, Rinehart and Winston, 1972.