APA (7th ed.) Citation

Lazer, W., & Kelley, E. J. (1962). Managerial marketing: Perspectives and viewpoints a source book (2a. ed.). Richard D. Irwin.

Chicago Style (17th ed.) Citation

Lazer, William, and Eugene J. Kelley. Managerial Marketing: Perspectives and Viewpoints a Source Book. 2a. ed. Homewood: Richard D. Irwin, 1962.

MLA (9th ed.) Citation

Lazer, William, and Eugene J. Kelley. Managerial Marketing: Perspectives and Viewpoints a Source Book. 2a. ed. Richard D. Irwin, 1962.