Cita APA (7th ed.)

Lazer, W., & Kelley, E. J. (1962). Managerial marketing: Perspectives and viewpoints a source book (2a. ed.). Richard D. Irwin.

Cita Chicago (17th ed.)

Lazer, William, i Eugene J. Kelley. Managerial Marketing: Perspectives and Viewpoints a Source Book. 2a. ed. Homewood: Richard D. Irwin, 1962.

Cita MLA (9th ed.)

Lazer, William, i Eugene J. Kelley. Managerial Marketing: Perspectives and Viewpoints a Source Book. 2a. ed. Richard D. Irwin, 1962.